BMW gets MOG

BMW USA has announced that all owners of 2011 BMW models with the BMW Apps option will be able to enjoy MOG, the on-demand music service, in their vehicle.

Available to MOG Primo customers, on a subscription plan costing $9.99 per month, all the user has to do is launch the latest MOG app on their iPhone before connecting it to the car. Then MOG simply appears on the infotainment system, allowing music fans to search through a library that contains over 13 million tracks, before playing, re-playing, or skipping through their favourites via the infotainment controller and steering wheel controls.

MOG also allows users to store the music on their phone, enabling access to songs – even when there is no data connection.

“The partnership with MOG is another great step for BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want most more quickly than ever before” said BMW’s Rob Passaro.

[Source: BMW]

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