Speed Camera Lottery

Posted 29th February, 2012 in Videos, Volkswagen | Leave a comment

This is genius. American Kevin Richardson submitted his idea to Volkswagen’s The Fun Theory competition in order to get more people to obey the speed limit – and make it fun in the process. A three day trial, conducted with the Swedish National Society for Road Safety, saw Kevin’s Speed Camera Lottery experiment photograph all passing vehicles. The speeding drivers were prosecuted, with some of their fine going into a pot. That money was then used to reward the law-abiding motorists who were automatically entered into the lottery.