smart launches commercial on Twitter

smart Argentina has launched the world’s first commercial on Twitter. The company’s reason for the innovative campaign is simple: “smart is the only car that fits everywhere, so why not into 140 characters, too?” With that in mind, no fewer than 455 individual tweets now come to life to create an ASCII animation using the “stop motion” principle. Now, followers can scroll down the company’s page to view the tiny smart fortwo as it drives through a city before maneuvering into a tiny parking space. Don’t forget to follow us at @GermanCarScene too, thanks.

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