As with the original version, which was unveiled at the 2000 Los Angeles Auto Show, the rugged Beetle Dune Concept features a 5 cm raised ride height and protective under-panelling along with gloss black plastic side mouldings and arch extensions adding 2.4 cm to each side of the vehicle. The face receives a pair of semicircular LED foglamps, an aggressive fascia with enlarged intakes, and ribbed bonnet, while the rear features smokes tail-lights, a diffuser housing twin tailpipes and a pair of spoilers which also serve as a ski rack.
Inside, the cabin features more practical, harder-wearing surfaces along with leather-trimmed seating, a grab handle for the passenger, a 7.7-inch AMOLED touch screen displaying the digital inclinometer and additional dials showing oil temperature, tyre pressure and a stopwatch.
Propulsion comes from the same 2.0-litre TSI petrol engine seen powering the Beetle GSR, which develops 155 kW (208 hp) and 280 Nm of torque and is mated to a six-speed DSG transmission. An XDS electronic differential lock helps the front-wheel drive Dune with traction, with 100 km/h happening in 7.5 seconds and top speed rated at 227 km/h.