Volkswagen launches “Think Blue” campaign

From tomorrow, Volkswagen will begin its “Think Blue” campaign, highlighting the benefits of sustainable mobility. The ads, appearing in print and television form, follow on from the company’s Think Blue website launch in May, which not only promotes VW’s super-efficient vehicles, such as the Golf blue-e-motion, but also offers visitors fuel-saving tips and shows projects going on around the world, such as the 1-Litre-Challenge in Australia, which sets out to see who extract most miles from a Polo TDI. We particularly like the people-powered photobooth. Every town should have one.

[Source: Volkswagen]

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