Opel’s Adam hit by poor sales
Posted 1st October, 2013 in Opel | Leave a comment
Following an initial positive reaction, Opel has seen a dramatic slump in sales of the Adam since its release at the beginning of the year.
The company had invested €8 million in its Eisenach plant in order to carry out the two-tone painting process on the baby citycar, and was even running the production line seven days a week, but not anymore. Just 41,000 units were sold from January to July, with August seeing a measly 1,226 departing from dealership forecourts. In response, the factory will only be producing Adams for three weeks in every month.
As much as we like the Adam, we’ve always thought that the base price of €11,500 was probably not low enough to convince Fiat 500 owners to make the switch, while models such as Volkswagen’s up! can be had for less than €10,000.
[Source: thueringer-allgemeine]
