Opel has begun production of its ADAM city car at the company’s Eisenach plant in Germany, with High jumper Ariane Friedrich given the honour of driving it off the assembly line.
“This is a special moment for Eisenach and for the entire company. The ADAM is bold, innovative and versatile, and thus embodies the pioneering spirit that is moving Opel into a new era,” blubbed Steve Girsky, Opel’s teary-eyed Supervisory Board Chairman. We imagine.
Engines available at launch include a 51 kW (70 hp) 1.2-litre and a 1.4-litre producing either 64 kW (87 hp) or 74 kW (100 hp) all mated to a five-speed manual gearbox. The ecoFLEX pack including Start/Stop function can be added to any variant. There are three levels of trim to choose from: Jam is the colourful base model, followed by Glam, which features more elegant equipment. Finally, Slam is designed to suite drivers of a racier nature and features larger diameter 17 or 18-inch alloys along with a more responsive sports chassis and steering feeling. There are over 62,000 variants for the exterior and almost 82,000 for the interior, meaning it’s highly unlikely that you’ll come across one like yours in a car park.
Personalisation touches include the LED headlamps and the taillights, LED lit ‘starlight’ roof trim, smartphone integration with the seven-inch, high-resolution full-colour touch screen.
Pricing starts at €11,500.