VOLKSWAGEN OF AMERICA ANNOUNCES FEBRUARY SALES

Posted 2nd March, 2010 in Volkswagen | Leave a comment

HERNDON, Va., March 2 /PRNewswire/ — Volkswagen of America, Inc. today reported February 2010 sales of 18,116 total units, representing a 32.6 percent increase over February 2009. With 2010 year-to-date sales of 36,135 total units, up 36.9 percent over the same period of 2009, the Volkswagen brand continued its strong start for 2010.

The practical Tiguan, which continues to gain greater market acceptance, showed an 18.6 percent month-over-month growth in sales during February, and with total Tiguan sales of 1,690 units it represented a 94 percent jump versus the same period in 2009. With more consumers placing greater emphasis on efficiency and sustainability, Volkswagen’s line of clean diesel TDI models continued to perform extremely well.

Volkswagen’s sixth generation GTI, honored as Automobile Magazine’s 2010 Automobile of the Year, posted its best sales month since August of 2008 with sales of 1,278 units. The Passat sedan and wagon also enjoyed strong February sales, with 1,627 total units, representing their highest month of sales since December of 2008 and August of 2009 respectively.

“February marks Volkswagen’s eighth consecutive month of sales growth, which can be attributed to our brand’s full range of 13 different models,” said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. “Our newer models such as Tiguan, Routan, CC, and all-new GTI continue to gain awareness and consideration with consumers. Our no-charge Carefree Maintenance Program, which provides full vehicle maintenance coverage for the first three years or 36,000 miles of the vehicle’s lifespan, is also resonating well with consumers and helping drive showroom traffic.”

[Source: VW]