BMW MODELS PRAISED FOR RESALE VALUE

Posted 5th December, 2009 in BMW | Leave a comment

BMW announced today that it has won two Best Resale Value awards from Kelley Blue Book and a Residual Value Award from ALG. The BMW 1 Series won the ALG Residual Value Award in the Near Luxury Car category. The BMW X5 xDrive35d Advanced Diesel was named Best Resale Value in its class by Kelley Blue Book’s kbb.com, and the BMW M3 is one of the Top 10 cars with Best Resale Value according to Kelley Blue Book’s kbb.com.

“BMW drivers are loyal to the brand not only because of the exceptional driving experience their vehicles provide, but because of the remarkable ease of ownership afforded by BMW Ultimate Service®,” said Robert Frisch, Vice President, Western Region, BMW of North America. “Ultimate Service helps ensure BMW vehicles are serviced properly and on-schedule for the first four years, boosting the resale value and desirability of each BMW in the used vehicle marketplace.”

ALG determines the award winners after carefully studying the competition in each segment, historical performance, and industry trends. Vehicle quality, production levels relative to demand, and pricing strategies are among the key factors that affect ALG’s residual value forecasts. Winning vehicles in each segment are predicted to retain the highest percentage of their original price after a conventional three-year period. Since 2007, BMW models have won five ALG Residual Value Awards.

The Kelley Blue Book Best Resale Value Awards recognize automakers’ outstanding achievements in producing vehicles that best retain their value. In addition to the mainstream and luxury brands with the best projected resale values across their entire vehicle lines, awards are presented to top vehicles within 16 vehicle categories and for the overall top 10 vehicles across all categories. With these two latest honors, BMW has garnered a total of 14 Kelley Blue Book Best Resale Value Awards since the awards were established in 2003.

[Source: BMW]