German Car Scene

AUDI GEARS UP FOR WORLD CUP SKI EVENTS

Posted 29th November, 2009 in Audi | Leave a comment

Audi kicks off the third year of its partnership with the United States Ski and Snowboard Association (USSA) this weekend in the 2009 Aspen Winternational, the women’s Alpine World Cup event in Colorado.

Audi is the official sponsor of the U.S. Alpine Ski Team and the official vehicle of the U.S. Ski Team. As part of its continued support of the U.S. Ski Team, Audi of America recently announced that it has commissioned a documentary film, Truth in Motion: The U.S. Ski Team’s Road to Vancouver, which will tell the unique stories of these elite American athletes as they prepare for the competition of their lives – the 2010 Olympic Winter Games.

Truth in Motion: The U.S. Ski Team’s Road to Vancouver will air first January 30 at 8 p.m. EST on NBC, followed by an appearance on the USA Network on February 6 at 5 p.m. EST. It will also run three times in primetime on the Universal Sports Network.

“Confidence and capability distinguish the U.S. Ski Team,” said Scott Keogh, Chief Marketing Officer, Audi of America. “Those are the same traits that stand out about Audi and our cars to make this an exceptional fit.”

The partnership suits the goals of the U.S. Ski Team, as well.

“Audi and the U.S. Ski Team share common goals of excellence and performance, which makes for a great partnership with our athletes who compete on the Audi FIS Alpine World Cup,” said Bill Marolt, President and CEO, U.S. Ski Team. “And, just like Audi, speed and engineering play a pivotal role for all of us in achieving performance goals.”

The Audi-USSA partnership for this ski season begins with the 2009 Aspen Winternational, Nov. 28-29. The next event is the men’s Alpine World Cup competition, the 2009 Audi Birds of Prey, Dec. 4-6 in Beaver Creek, Colo.

Those events are followed by the men’s and women’s Freestyle World Cup event, the 2010 Visa Freestyle International, Jan. 14-16 in Park City, Utah. The events will be broadcast on NBC and Versus.

Full details of broadcast schedules for these events can be found at this link:

http://www.usskiteam.com/tv

And, of course, it all leads to the 2010 Winter Olympics in Vancouver.

ABOUT AUDI

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

ABOUT THE U.S. SKI TEAM

The U.S. Ski Team, an integral part of the U.S. Ski and Snowboard Association, develops and trains the top Olympic skiers in America, competing annually on the Audi FIS World Cup with a goal of being the best in the world in Olympic skiing.

[Source: Audi]