MOTORIST CHOICE AWARD HIGHLIGHTS LONG-TERM CONSUMER VALUE OF AUDI TT
Posted 26th September, 2008 in Audi | Leave a comment
In accepting the 2008 Motorist Choice Award for the Audi TT, Audi of America Executive Vice President Johan de Nysschen noted that consumers don’t need to sacrifice value when buying a stylish luxury coupe.
“This award recognizes that the Audi TT Coupe gives motorists far greater value than many lesser cars,” de Nysschen said. “When you consider lower maintenance costs, higher residual values, and the advantages Audi technology brings to performance and driving efficiency, the beauty of this car goes far deeper than its good looks.”
The Motorist Choice Awards are presented annually to the vehicles that deliver the highest customer satisfaction and the lowest cost of ownership based on AutoPacific’s consumer research and IntelliChoice.com’s cost analysis. The Audi TT won in the Premium Sports Car category and was one of only two European luxury cars to claim the recognition for 2008. This latest award marks the sixth time the Audi TT has been recognized with an award or by inclusion in a major media outlet’s “best of” list.
In carrying out the Audi tradition, the TT is equipped with class-leading technology. Among its features: the newest generation of Audi Space Frame® (ASF) combines both aluminum and steel to achieve lighter weight and better weight distribution for better driving dynamics; optional Audi magnetic ride, which employs the latest in suspension technology and allows drivers to choose between a smooth ride and aggressive handling; Audi’s famous S tronic gearbox, which offers the performance of a manual transmission with the convenience of an automatic and shifts faster than any person can at 0.2 seconds per shift.
The 2009 TT will come equipped with a long list of standard luxurious and sporty features, including leather and Alcantara-covered sports seats, automatic climate control, and electromechanical power steering.
[Source: Audi]
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