German Car Scene

OWNERS RANK PORSCHE AS THE TOP AUTOMOTIVE LUXURY BRAND

Posted 2nd July, 2008 in Porsche | Leave a comment

When renowned California-based automotive marketing and product-consulting firm AutoPacific surveyed over 33,500 new car owners, the full line of 2008 Porsche sports cars topped the field in the Premium Sports Car segment, and Porsche ranked as the Ideal Premium Brand for 2008 ahead of brands like Jaguar, Buick, Mercedes-Benz, Audi and Land Rover among others.

“Sweeping the field in the Premium Sports Car segment, owners provided validation that Porsche really knows their target buyer and understands how to build an ideal vehicle. This year they cleaned house in the Premium Sports Car segment. Not only did all of the Premium Sports Cars they produce score in the top three. It was a three-way-tie for first place, with the 911, Cayman and Boxster all sharing in the glory,” according to AutoPacific. Porsche’s fourth product line, the Cayenne, finished an impressive second in the Premium Luxury X-SUV segment.

AutoPacific releases its highly regarded Ideal Vehicle Awards (IVA) results annually to measure owner desire for change across 15 specific areas related to a vehicle’s ride, handling, roominess, technology, comfort, and more. Vehicles with the least amount of desired changes are considered “ideal” vehicles, having met their buyer demands.

Last year, both the Porsche Boxster and Cayman received coveted IVA accolades as well. In the auto industry these awards are considered the benchmark for clearly measuring how satisfied new-car owners are with their vehicles.

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Its company headquarters and state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, GA, and, Porsche Cars Canada, Ltd. in Mississauga, Ontario, are the two separate importers of Porsche sports cars and Cayenne sport utility vehicles for the United States and Canada respectively. They are each wholly owned, indirect subsidiaries of Dr. Ing.h.c. F. Porsche AG. These two separate subsidiaries combined, employ approximately 250 people who provide Porsche vehicles, parts, service, marketing and training for its 200 U.S. and 12 Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.

[Source: Porsche]