VOLKSWAGEN BUILDS ON THEIR SPONSORSHIP OF INDEPENDENT CINEMA WITH A FOLLOW-UP CAMAPIGN THAT URGES YOU TO “SEE FILM DIFFERENTLY”
Posted on 16th May, 2008 by Warren M
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Created by DDB London, Volkswagen’s “See Film Differently” campaign, continues the idea of shedding light on cinema classics. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.
Volkswagen’s support of independent cinema has been pushed further this year, with the idents being set, not in a cinema environment as before, but on a film set. And it is not the actors and directors who are interviewed, but the people behind the scenes - the wardrobe lady, the stunt man, the canteen chef.
Directed by Andy McLeod, the idents, comprising of two 60-second and three 20-second slots, will run in independent cinemas from 23rd May.
[Source: VW]
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