German Car Scene

LAMBORGHINI LAUNCHES “THE WORLD OF LAMBORGHINI” ON iTUNES

Posted 16th April, 2008 in Lamborghini | Leave a comment

Italy – Today, Automobili Lamborghini, producer of the world’s most stylish super sports cars, announced that enthusiasts can now subscribe to “The World of Lamborghini” Podcast through the iTunes Store (www.iTunes.com). This is Lamborghini’s latest outlet for delivering unique content to its loyal customers and fans.

All Lamborghini podcasts are available as a free download and are designed to ignite the world’s enthusiasm for the most amazing vehicles on the planet. Lamborghini strives for each podcast to evoke emotion in people of all ages and lifestyles. With regular updates, subscribers will be able to view all of the vehicles born out of Sant’Agata Bolognese, Italy, directly from Lamborghini itself.

Five podcasts are currently available on iTunes to highlight Lamborghini’s uncompromising, 1 million Euro, Reventón, the new Ad Personam personalization program in the podcast titled, “Making a Lamborghini your Lamborghini” and a three-part series titled, “Closer to the Road.”

“Lamborghini followers are a unique group that demands innovation driven by emotion,” stated Manfred Fitzgerald, Head of Brand and Design at Automobili Lamborghini. “iTunes will now be a portal for Lamborghini to share its uncompromising focus on design and performance to fuel the passion for the world’s most amazing super sports cars.”

[Source: Lamborghini]