German Car Scene

AUDI OF AMERICA REPORTS STRONG MARCH SALES

Posted 2nd April, 2008 in Audi | Leave a comment

Audi of America, Inc. announced today sales for the month of March totaling 7,987, a decrease of 0.4% from last year’s figures. Audi Certified Pre-Owned (CPO) sales continued their record-setting trend; compared with last year’s March figures, CPO sales rose to 3,283 units, an increase of 35.2%.

Consumers keeping a wary eye on the economy were ultimately won over by Audi’s combination of fresh design and superior fuel economy. Increased nationwide sales of the A4, a 26.8% increase over last year, and the TT, with a 443.7% jump, demonstrate the range and strength of the Audi brand.

“Despite economic volatility, customers looking for luxury that’s stylish, powerful and smart continue to find Audi,” said Johan de Nysschen, executive vice president, Audi of America. “I believe that Audi offers the product range, performance and intelligent design that Americans want.”

To date, Audi has sold 20,557 vehicles in 2008, a 2.2% decrease over the previous year; CPO sales for 2008 total 8,896, an increase of 42.9% over 2007.

[Source: Audi]