INTRODUCING MAX THE LOVE BUG
Posted 31st March, 2008 in Volkswagen | Leave a comment
VW has a new ad campaign, with Max, an immaculate 1964 black Beatle. The Bug plays the part of a TV host that chats to various celebrities, including German supermodel Heidi Klum.
“We’re reintroducing Volkswagen to the world by using a lovable icon that everyone will know and relate to,” says Tim Ellis, VW’s vice president of marketing. “If people look at it and say it’s silly, that’s a good thing,” Ellis says. “There’s so much screaming going on, you have to take a chance and do something odd and silly. You’re gaining their attention and a few moments to get them to stop and think about your brand.”
You can check out the commercial at USA Today.
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