German Car Scene

PORSCHE WINS INAUGURAL KELLEY BLUE BOOK BRAND IMAGE AWARD

Posted 21st March, 2008 in Porsche | Leave a comment

Kelley Blue Book announced today Porsche as a 2008 Kelley Blue Book Brand Image Award winner, garnering the award for Best Exterior Design in the Sports Car/Convertible category.

Paul Johnson, president of Kelley Blue Book, presented the award to David Pryor, vice president of Marketing for Porsche Cars North America, during an awards ceremony held during the 2008 New York International Auto Show Media Preview Days.

Kelley Blue Book set out to uncover the driving forces that power new-vehicle purchases by going to the source – consumers. Over the span of one year, the organization surveyed more than 12,000 shoppers via its kbb.com Web site as part of Kelley Blue Book Market Research’s Brand Watch Study to gauge consumer automotive perceptions. The Brand Watch Study analyzes new-vehicle shoppers’ perceptions of brands and the factors that influence their vehicle-purchasing decisions.

“With its design language Porsche has been able to pull off an incredible feat, namely, making its sports cars all look classic and contemporary at the same time,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and kbb.com. “That this has been accomplished by retaining a family resemblance among the Porsche models makes it all the more remarkable.”

“The Porsche brand, which this year celebrates its 60th anniversary, grows stronger with every year,” said Pryor. “The brand’s foundation is built upon the iconic 911, Boxster and Cayman silhouettes – Porsche sports cars that are and always will be instantly recognizable as Porsches. We are extremely honored to receive this prestigious award from Kelley Blue Book, a company consumers know they can trust for accurate and objective vehicle information. In fact, we’re so proud of this award, it will be part of our New York Auto Show display for both the industry and the public days.”

Porsche displayed its full line of high-performance sports cars and sport-utility vehicles at the highly popular New York International Auto Show, including the new 2008 911 GT2, Porsche’s top-of-the-line 530-horsepower, twin-turbocharged 911 coupe. It also unveiled at the show the new 2008 Boxster RS 60 Spyder, a 303-horsepower, mid-engine roadster inspired by the Porsche RS 60 racecar that challenged larger and more powerful competitors in the 1960s at U.S. and European tracks like Sebring, the Targa Florio and Nürburgring.

[Source: Porsche]