German Car Scene

AUDI R8 NAMED 2008 WORLD PERFORMANCE CAR AND 2008 WORLD CAR DESIGN OF THE YEAR

Posted 21st March, 2008 in Audi | Leave a comment

INGOLSTADT, Germany and NEW YORK – March 21, 2008: The Audi R8 has achieved a double victory at the 2008 World Car of the Year awards, winning both the World Performance Car and the World Car Design of the Year awards. The super sports car from Audi was chosen for these awards by 47 World Car jurors from 24 countries throughout the world.

When naming the Audi R8 as the 2008 World Performance Car, the jurors observed that it has “solid credentials on paper thanks to its mid-mounted 420 horsepower V8 engine and aluminum construction. But where it excels is in the exceptional balance, refinement and control that grant the driver the confidence to push to the limit. It has astonishing precision for a car of its size category.”

Last year, the Audi RS 4 collected the World Performance Car award, so this makes it two in a row in the performance category for the brand with the four rings. This year there were two representatives from Audi in the final stages of voting, as the Audi S5 was also one of the top three finalists for the award.

For the 2008 World Car Design of the Year award, the jurors praised the Audi R8 for “transforming the sports car landscape. The R8 design is striking, original and full of interesting details, from the nose strakes to the much discussed vertical ‘blade’ behind the B pillar.”

World Car design expert Tom Matano, Executive Director of the School of Industrial Design, Academy of Art University, San Francisco, USA commented that the Audi R8 is “a great visual representation of the technology within, a complete package of Techno-Iconic Design.”

Last year, the Audi TT received the World Car Design of the Year award, so Audi has retained this design crown for the second year in a row.

Audi won the overall World Car of the Year title with the Audi A6 sedan at the inaugural World Car of the Year awards in 2005. With one overall win and four category wins in total, Audi is the most successful manufacturer at the World Car of the Year awards.

AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gyor (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini S.p.A. in Sant’Agata Bolognese, Italy, and quattro GmbH in Neckarsulm. Audi employs more than 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than euro 2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to nearly double the number of models in its portfolio by 2015, from the 25 currently on offer to 40.

[Source: Audi]