German Car Scene

SUCCESSFUL EUROPEAN START FOR THE NEW AUDI A4

Posted 30th December, 2007 in Audi | Leave a comment

The new Audi A4 sedan has been available for test driving at Audi dealerships for just a few days now – in Germany, Austria, Switzerland, Luxembourg, Italy, Belgium and the Netherlands.

“At the time of market launch in the first European countries we already counted 33,000 customer orders,” said Ralph Weyler, Member of the Board of Management at AUDI AG for Marketing and Sales. “The orders received and the impressive response from customers and the media have exceeded all our expectations. From our perspective, this is an extremely positive sign. As our most-sold model, the Audi A4 holds a special significance with respect to our ambitious goals.”

Although the new A4 sedan is just now being launched, it has already won some major awards. The new A4 was honored with the “Golden Steering Wheel” as best midsize car by Bild am Sonntag newspaper, and also received the Auto Trophy 2007 from Auto Zeitung magazine. The sedan outdid its competitors handily in the numerous comparison tests performed by Auto Zeitung and auto motor und sport magazines. In the individual test carried out by auto motor und sport, it achieved the top five-star rating.

With these honors, the new A4 moves seamlessly into the successful footsteps of its predecessor. As the eighth generation of the midsize sedan, the new model replaces a highly successful generation that rolled off the line for the last time in November of 2007, and one that sold about 2.2 million units worldwide.

In January 2008 the new Audi A4 will also be launched onto the market in France and Spain, and will then gradually be introduced in the remaining European countries. In the United Kingdom, Audi’s strongest export market in terms of sales, the A4 will start selling at the end of February 2008.

[Source: Audi]