German Car Scene

PORSCHE INTRODUCES NEW INTERACTIVE “WEB-CINEMA”

Posted 1st November, 2007 in Porsche | Leave a comment

Porsche today announced it has launched a new “Web Cinema” on its Web site that offers Porsche sports-car fans and admirers the ability to view extraordinary Porsche films.

This new Web technology gives browsers a “virtual” front-row seat to experience much of what embodies Porsche’s legendary sports car driving. The site features rare product development documentaries, inside-the-factory research and even brings the auditory passion of Porsche to life with sounds of the famous engines from the German car maker.

“We are constantly seeking ways to connect consumers to our exciting world of races, rallies and sports car driving,” said David Pryor, vice president of marketing for Porsche Cars North America. “With the new web-cinema in place, viewers can feel a part of the action anytime; and the engine sounds truly are music to the ears of a true Porsche lover.”

In addition to audio files, browsers logging on will find the movies “True to yourself” about the Porsche Cayman S and “No” about the 911 Carrera 4/4S, both presented with the Golden Camera Award in Hollywood. Reports from the American Le Mans Series and Transsyberia Rally are also available.

[Source: Porsche]